We want to touch your feet

The campaign: Shoes suck. Even the best-looking ones are made up of a ton of gross stuff, like virgin plastic, untraceable leather, and chemicals that aren’t great for the planet or your feet. Reformation shoes suck less. May 2021.

What I did: Helped brainstorm the reintroduction of Reformation shoes across all touchpoints. Wrote campaign messaging featured in press hits from Vogue, Sourcing Journal, BAZAAR, and more. Assisted in social strategy and scripted a sustainability video series educating the customer about why their shoes suck.