By an it girl, for it girls

The campaign: Some people just have it. Oh, you wanna know what it is? Je ne sais quoi, so we teamed up with someone who does. Introducing Reformation x Camille Rowe. October 2023.

What I did: Contributed to campaign concept ideation and crafted a cohesive press narrative, featured in WWD, Bazaar, Elle, and Grazia. Created all written assets for this 360 campaign featured digitally and physically on Reformation-owned channels as well as paid media and out-of-home.