Keep your shit together.

The Campaign: You have a lot of baggage, so we made something cute to carry it. Three styles, six colors, endless ways to not lose your shit. Ref Bags. April 2023.

What I did: Wrote and oversaw the implementation of all campaign messaging. Contributed to editorial concept ideation, including social activation ideas. Scripted campaign video starring Camila Morrone that received 2m+ impressions on social media and through paid ads.